TikTok is introducing a new feature that allows them to reduce the amount of AI-created videos appearing in their timelines. This initiative comes as the service announced that it presently contains more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a widespread release. This shift comes amid a surge in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A large amount of this material is classified as low-quality AI content, a label for poor-quality, mass-produced content that is often nonsensical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to see more or less of that, based on their own preferences,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its network labeled as artificially created. In total, over 100 mn videos are added to the app every day, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Members will be capable of decrease or raise the amount of AI content they view by opening the topic control setting in the application and selecting AI-made media. Additional categories that currently be adjusted under the setting encompass current affairs, style, beauty, and dance.
Platform Guidelines
The platform’s rules mandate content makers to identify lifelike AI-generated content, and it prohibits malicious deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
Furthermore, the app will henceforth add an artificially created watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This action is designed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is additionally establishing a two million dollar awareness program for experts and institutions to create educational content about using AI responsibly. This initiative will benefit charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during discussion over intentions to cut jobs for a large number of content moderators in the UK. TikTok is set to reduce a significant number of roles in its trust and safety department in London, with worker representatives and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive stated that human moderation would remain essential, but AI can shield workers by removing the most graphic content before it gets reviewed by staff. The platform announced a notable drop in shocking and graphic content reviewed by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
